Manuel Turizo is one of the most exciting voices in Latin music today, celebrated for his smooth, deep vocals and his distinctive ability to modernise traditional Latin genres. Hailing from Montería, Colombia, Manuel Turizo has rapidly ascended to global fame, becoming a major figure in the Latin music scene with his unique blend of urban and tropical rhythms.

While Manuel Turizo first gained widespread attention with earlier hits like La Nota, Amor en Coma, and Mala Costumbre, it was his 2022 mega-hit La Bachata that truly catapulted him to international stardom. With La Bachata, Manuel Turizo brought a fresh and modern twist to the traditional Latin genre, creating a sound that resonated with both younger audiences and lovers of classic Latin music. The song became an unprecedented commercial success, going 22x Platinum in the USA and 17x Platinum in Spain, while also achieving Diamond status in various Spanish-speaking countries. This track’s success highlighted Manuel Turizo's ability to make traditional genres like bachata feel contemporary and relevant on the global stage.

Building on the success of La Bachata, Manuel Turizo continued to push boundaries with his music. In 2023, he teamed up with American producer Marshmello for El Merengue, where he once again brought a modern edge to a traditional Latin genre. By blending electronic beats with merengue’s infectious rhythms, Manuel Turizo showcased his versatility and unique approach to genre fusion, making the song a chart-topping hit in multiple countries and further expanding his international reach.

Manuel Turizo has also collaborated with fellow Colombian artist Shakira on Copa Vacía, and other major artists such as, Sebastián Yatra, Maluma and Luis Fonsi, further solidifying his position in the Latin pop scene. His ability to switch between genres—ranging from reggaeton to bachata to merengue—while maintaining his signature style has made him a standout figure in Latin music.

With his fresh take on traditional Latin genres, combined with modern pop and electronic influences, Manuel Turizo has proven himself to be one of the most innovative and versatile artists in Latin music today. His blend of classic sounds with contemporary flair continues to captivate audiences across the world, making him a key figure in the evolving landscape of Latin music.